Hi, I'm Ghislaine.
Hello. I strive to create simple, original, and impactful user experiences. I take on B2C and B2B projects of all sizes; from web design and build to full-scale product and system design. Please do say hello, I look forward to hearing about your company and project.
I've designed products that had a vision, a timeline, and not much else.
I've designed products that had a vision, a timeline, and not much else.
Career Goals
I'm drawn to projects with lifestyle brands, fitness & wellness companies, health tech, early-stage startups, travel, and sports; but I always have a soft spot for anything involving animals, ocean conservation, or other non-profits committed to meaningful causes.
Whether I'm unraveling a legacy system, crafting a new flow, or shaping the spark of a wild idea into something bold, I anchor every decision in two questions:
What’s the story we’re telling?
And how can we build it to last?
What’s the story we’re telling?
And how can we build it to last?
SOLO PROJECTS
WHAT I'M GOOD AT

Think Wild. Build Bold.
My design process is a creative storm: deliberate chaos wrapped in clarity. Powerful. Intuitive. Propelling forward.
MY TOOLBOX
IMPACTS
1554%
Increase in organic search traffic within 6 months after website redesign and SEO improvements
71%
More donor contributions after launching a nonprofit website with an optimized donation flow
5x
Faster feature adoption after implementing a more intuitive dashboard experience
$310k
In new subscription revenue by launching a freemium-to-paid upsell experience based on user behavior insights
$258k
In additional revenue generated following the redesign of an e-commerce checkout flow
220%
Increase in user-generated content submissions after community engagement UX redesign
24%
Increase in AOV, generating $190k+ in incremental sales after redesigning product detail pages and bundling options
$35k
Saved annually in customer support by redesigning help center UX and improving discoverability
"In the midst of chaos, there is also opportunity."
-Sun Tzu

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Note. I genuinely love what I do. Waking up each morning knowing that I get to create something that didn't exist yesterday fuels the passion I have for this work, keeps me motivated, and drives me to pursue new knowledge at every avenue.
